Established in 1979, La Petite Coquette has been dressing (and undressing) the women of New York City for over 35 years. In a world where everyone is plugged into devices and disconnected, they pride themselves on keeping the "intimate" in intimate apparel. La Petite Coquette believes that self-confidence and empowerment comes not from the bra the woman is wearing but from the woman wearing the bra. So own it! Take a break from the New York Minute and let their Coquettes remind you of who that woman is standing in front of the mirror.